Business Strategist
Product Development · Marketing Strategy · Ad Production
Samuel King
I find the holes in the ship — the product, positioning, and operational gaps that quietly sink growth — then build the strategy to patch them. Backed by Prickly Pear Marketing Co's in-house ad production studio when the plan calls for a campaign, not just a deck.
Three lanes, one operator
Most engagements split these across separate vendors, each accountable only for their own piece. This is one person accountable for the whole picture.
Product development
Finding where the product itself — not just the marketing around it — is the actual constraint on growth.
Business strategy
The operational and positioning gaps that don't show up on a marketing dashboard, but decide whether the marketing dashboard means anything.
Marketing strategy
Positioning and go-to-market built from what's actually true about the business, not a template pulled from a different industry.
In-house ad production
When the strategy calls for a campaign, PPMC's ad production studio can take it straight into market — no hand-off to a new vendor who has to be brought up to speed.
- 92.33%
- CTR on a hyper-targeted national paid-social campaign — 34K+ reach at $1.14 per person
- 365%
- Organic traffic growth for a client's e-commerce brand, now ranking #3 for a 90,500/mo search term
- $3.74
- Cost per 1,000 people reached on a local grand-opening campaign (20,040 total reach)
- $28.35
- Total ad spend to reach 10,007 people for a regional client's local awareness campaign
Worked With
- Caterpillar
- Jimmy John's
- Mr. Sparky Electric
- National CTV Advertising
- Dapper Details
Free — 10 minutes
Find the Holes in Your Ship
A short audit of where your business is actually taking on water — product, positioning, operations, or marketing — before we ever talk about working together.
Get the Free AuditService Area
Where this line works
Based at PPMC's Denison, TX headquarters, with a deliberate reach south into these DFW-metro markets, 45–60 driving miles away.
DFW Expansion · TX
McKinney, TX
Collin County's seat and one of the fastest-growing cities in Texas — the kind of sustained residential and commercial growth that keeps 'near me' searches climbing and competition rising right alongside it.
View McKinney marketDFW Expansion · TX
Prosper, TX
The highest median household income of any city we serve, and one of DFW's fastest-growing towns — its commercial tax base is still being built, with a new Prosper EDC director and national anchors like H-E-B and REI Co-op just arriving.
View Prosper marketDFW Expansion · TX
The Colony, TX
A tight-knit business community anchored by an active weekly Chamber of Commerce and an Economic Development Corporation that earned state recognition for excellence in 2026 — reputation and relationships move faster here than paid reach.
View The Colony marketDFW Expansion · TX
Plano, TX
Home to roughly 293,000 residents and a genuine corporate-headquarters corridor — AT&T is relocating its global HQ to a new $1.35B Legacy District campus, joining Toyota, JPMorgan Chase, and Liberty Mutual on a list Frito-Lay and JCPenney helped start.
View Plano marketStraight answers
Questions people actually ask
- What do you actually do, day to day?
- I find the gaps that are actually slowing a business down — in the product, the positioning, the operations, or the go-to-market motion — and build the strategy to fix them. When the plan calls for advertising, PPMC's in-house ad production studio takes it straight into production.
- Is this the same as hiring a fractional CMO?
- It overlaps, but it's broader. A fractional CMO usually owns marketing strategy alone. I also work product development and business strategy — the gaps a marketing-only hire isn't scoped to catch.
- What's the 'Find the Holes in Your Ship' audit?
- A free look at where a business is taking on water — product, positioning, operations, or marketing — before we ever talk about an engagement. Grab it below.
- Where are you actually based, and where do you work?
- Prickly Pear Marketing Co is based in Denison, TX. This line also serves McKinney, Plano, Prosper, and The Colony, TX — see the full list below.
Ready to find the holes?
Start with the free audit, or skip straight to a call — either way, you'll hear directly from me.