How is this different from hiring a fractional CMO?

A fractional CMO typically owns marketing strategy alone. This also covers product development and business strategy — finding gaps a marketing-only hire isn't scoped to catch — plus direct access to PPMC's ad production studio to execute what the strategy calls for.

What size business is this for?

Companies past the founder-does-everything stage but not yet at the point of justifying separate full-time product, strategy, and marketing hires — where fragmented, single-lane advice is doing more harm than good.

Does this include running ad campaigns?

When the strategy calls for it, yes — PPMC's in-house ad production studio can take a strategy straight into a produced, running campaign instead of handing you a deck and a new vendor search.

Who actually does the work?

Samuel King leads this engagement personally — see his background, approach, and how to get in touch at /samuel-king.

Product, Strategy & Growth

Fractional CMO & Business Strategy

Product development, business strategy, and marketing from one operator — backed by PPMC's in-house ad production studio when the strategy calls for a campaign, not just a deck.

Meet Samuel King All Services

Where Fractional CMO & Business Strategy usually goes wrong

Single-lane advice

A fractional CMO who only owns marketing

A marketing-only hire can build a strong campaign plan that runs straight into a product or operations problem nobody was scoped to see. The plan looks right on paper and still doesn't move the number that matters.

Audit, then silence

A consultant who hands you a report and moves on

Business consultants are often built for diagnosis, not execution. You get a list of problems and no one accountable for what happens after — the gap between 'here's what's wrong' and 'here's it fixed' becomes your job again.

Vendor sprawl

Three vendors, three relationships, three retainers

Product strategy from one shop, marketing from another, ad production from a third — each optimizing their own lane, none of them accountable for whether the whole thing actually works together.

How it works

Find the actual gaps

We start by identifying what's really holding growth back — in the product, the positioning, the operations, or the go-to-market motion — not assuming it's a marketing problem by default.
Build the strategy

A plan scoped to what we actually found: product changes, positioning shifts, a go-to-market approach, or some combination — not a template pulled from a different industry.
Execute through one studio

When the strategy calls for advertising, PPMC's in-house ad production studio produces and runs it directly — no hand-off to a new vendor who has to be brought up to speed from scratch.
Adjust as the business changes

Strategy isn't a one-time deliverable. We stay accountable to what's actually happening in the business and adjust the plan as conditions change.

Why Fractional CMO & Business Strategy with PPMC

Product, strategy, and marketing — one operator

Most engagements split these across separate vendors, each accountable only for their own lane. This is one person accountable for the whole picture.

Backed by an in-house ad production studio

When the strategy calls for a campaign, it can go straight into production and market — not into a new vendor search.

Diagnosis that leads to execution, not just a report

The work doesn't stop at 'here's what's wrong.' Finding the gap and fixing it are the same engagement.

Business Strategy Consulting by market

Business Strategy Consulting across DFW

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